Privacy Policy.

Last updated: July 2026 · Applies to all users worldwide

This Privacy Policy explains how tyes LLC ("tyes", "we", "us") collects, uses, and shares personal information when you use our platform, website, and services (the "Service"). This policy covers users in the United States, the European Economic Area (EEA), the United Kingdom, and worldwide.

1. Who We Are.

2. Information We Collect.

Information You Provide

• Account data: name, email, company name, VAT/EIN (if applicable), password.
• Billing data: payment method details (processed by our payment provider, not stored by us).
• Content: logos, brand assets, product photos, briefs, prompts, and other materials you upload.
• Communications: messages you send to support or to our team.

Information Collected Automatically

• Usage data: pages visited, features used, actions taken, timestamps.
• Device & log data: IP address, browser type, operating system, referrer, device identifiers.
• Cookies & similar technologies: see our Cookie Policy.

Information from Third Parties

• Authentication providers if you sign in via Google, Apple, or similar.
• Payment processors (transaction status, but not full card data).
• Analytics and marketing platforms.

3. How We Use Your Information.

We use your personal information to:

• Provide and operate the Service (generate imagery, deliver strategy outputs, process payments).
• Communicate with you about your account, updates, and support requests.
• Improve and develop new features, including training internal quality models.
• Prevent fraud, abuse, and violations of our Terms.
• Comply with legal obligations.
• Send marketing communications (only where permitted by law and subject to opt-out).

4. Legal Bases (EEA / UK Users).

If you are in the EEA or UK, we process your personal data under the following legal bases:

• Contract: to provide the Service you requested.
• Legitimate interests: to improve the Service, prevent fraud, and secure our systems.
• Consent: for optional marketing communications and non-essential cookies.
• Legal obligation: to comply with tax, accounting, and other legal requirements.

5. Sharing Your Information.

We share personal information with:

• Service providers: hosting (AWS, Vercel or similar), AI infrastructure providers, payment processors, email delivery, analytics, customer support tools.
• Retail buyer partners: only with your explicit consent, and only the specific product/brand information required to make an introduction.
• Legal & compliance: when required by law, court order, or to protect our rights.
• Business transfers: in connection with a merger, acquisition, or sale of assets, with appropriate protections.

We do not sell your personal information.

6. International Transfers.

We are based in the United States. If you access the Service from the EEA, UK, or another jurisdiction, your data will be transferred to and processed in the U.S. and other countries where our service providers operate. We use Standard Contractual Clauses (SCCs) and equivalent safeguards for transfers from the EEA/UK to the U.S.

7. Data Retention.

We retain personal information for as long as your account is active and as needed to provide the Service. When your account is closed, we delete or anonymize personal information within 90 days, except where we are required to retain it longer for legal, tax, or accounting purposes (typically up to 7 years for financial records).

8. Your Rights.

Depending on your location, you may have the following rights:

• Access a copy of the personal information we hold about you.
• Rectification of inaccurate or incomplete data.
• Erasure ("right to be forgotten") in certain circumstances.
• Restriction or objection to certain processing.
• Data portability — receive your data in a structured, machine-readable format.
• Withdraw consent where processing is based on consent.
• Lodge a complaint with your local data protection authority.

To exercise your rights, contact us at office@tyes.app. We will respond within 30 days.

9. California Privacy Rights (CCPA / CPRA).

If you are a California resident, you have specific rights, including:

• To know what personal information we collect, use, disclose, and sell (we do not sell personal information).
• To request deletion of your personal information.
• To correct inaccurate personal information.
• To limit the use of sensitive personal information.
• To not be discriminated against for exercising these rights.

To exercise these rights, email us at office@tyes.app.

10. Security.

We use administrative, technical, and physical safeguards designed to protect your personal information, including encryption in transit and at rest, access controls, and regular security reviews. No system is 100% secure, so we cannot guarantee absolute security.

11. Children.

The Service is not directed to individuals under 18, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us and we will delete it.

12. Changes to This Policy.

We may update this Privacy Policy from time to time. Material changes will be notified by email or through the Service. The "Last updated" date at the top of this page shows when the policy was last revised.

13. Contact Us.